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A technology enthusiast, Baskar leads business strategy, investment, research, and development at Amagi. Dividing his time between technology design and business strategy, Baskar ensures Amagi’s growth is in line with its vision of revolutionizing TV advertising in India. Baskar has several patents to his name and regularly mentors various start-ups and businesses. He holds a Bachelor’s degree in Technology from the Government College of Technology (GCT), Coimbatore.
Srini leads the media technology business division and has been instrumental in conceptualizing cloud-based broadcast model, simplifying TV and OTT channel operations. Under Srini, Amagi has reached significant milestones, such as becoming the largest TV ad network in India and successfully deploying cloud-based feeds across more than 40 countries. As an established OTT and cloud technology evangelist, Srini regularly speaks at marquee broadcast events about how machine learning and cloud can reinvent video entertainment and advertising. He holds a Bachelor’s degree in Technology from the Government College of Technology (GCT), Coimbatore.
Srividhya Srinivasan is a technopreneur with close to two decades of experience in solving complex engineering problems through world-class product innovation. At Amagi, as Chief Technology Officer, Srividhya is responsible for building next-generation cloud technologies for broadcast and advertising across traditional TV and OTT platforms. Srividhya started her career at Texas Instruments as a software engineer, after graduating from Government College of Technology, Coimbatore, India. She regularly speaks at industry events and is based at Bangalore where Amagi’s R&D centre is located.
Advertising on television benefits in all case. If you are a national brand, then it helps you to reach out new customers across a geography or helps you regionalize your product offerings and also conduct a region-specific test marketing of a new product launch.
In case you are a regional brand, then advertising on television takes you to new territories and connect with new customers, dealer, and vendors.
Most importantly, television helps you increase your brand reach across new markets. With Amagi MIX, you can create your own media plan and understand the long-term benefit it offers.
You can create your own TV media plan online with Amagi MIX. The platform is India’s largest media planning and buying platform for businesses across India.
After you create your account, in 5 simple steps you can create your media plan and ensure to start your television campaign in 7 working days.
With Amagi MIX, you can create your television advertising plan in 5 easy steps. Please see the video below for a step by step guidance. In case your query is unsolved, connect with us on email@example.com
Amagi MIX encourages first-time advertisers to advertise on television. There is no set minimum budget requirement. You can create your plan at the budget of your choice.
Every year across various festival seasons, Amagi MIX does offer discounts on the ad rates and creative fees. These are defined on a minimum commitment basis and the discounts vary from offer to offer.
After completing the payment formalities, a team member from Amagi MIX will contact you in the next 48 business hours. They will probe you more on your requirements and will be your point of contact all throughout the tenure of the campaign. Also, in case you wish to extend or pause the campaign, it’s better to consult with the representative. This will help us in scheduling the refund process. In case your clarifications are unsolved by our team or there is a lack of support, you can notify us the same on firstname.lastname@example.org.
This will depend on your budget and channel mix. Basis ‘Day Parts’, a minimum number of ‘spots per day’ differ for each channel. You will get the detailed spot schedule as part of the campaign-planning process.
A cable channel is a channel which is available directly via a cable connection to the television. These are distributed over optic fibres. Companies such as ACT, Hathway, DEN are few companies which provide cable connections.
Direct-to-Home (DTH) television is a method of receiving satellite television by means of signals transmitted from direct-broadcast satellites. DTH does away with the need for the local cable operator and puts the broadcaster directly in touch with the consumer. Companies such as TATA Sky, DISH TV, Airtel, Reliance Digital provide this kind of services.
National channels are channels which are broadcasted across India. These channels have a greater pan India reach and are recommended for advertising if a brand intends to do a campaign across the country. Channels such as ZEE TV, Colors, Star Plus etc. are National channels.
Regional Channels are broadcasted across a region and they cater to regional audiences. These are varied based on language, preference and content type where the regional flavor is the key. Channels such as Udaya News, Chintu TV, Zee Marathi, ETV, etc. are regional channels.
Let us explain this with an example – if you are watching Big Boss on Colors TV at 10 PM in Mumbai and your friend is watching the same programme on the same channel at the same time in Delhi; at a particular ad break, you will see a different advertisement and your friend will see a different advertisement. This is possible due to targeting different ads across different regions on a particular channel at a particular time (hence Geo-Targeted TV ads).
Once you create a profile, enter your details and have saved the plan selected, you can immediately write back to us for further assistance on email@example.com. Also, since you have already saved your profile, our representative will get back to you (in 48 business hours), as your details will now be available to us.
Amagi MIX has currently partnered with over 120 channels for targeted and non-targeted advertising services. However, since we are expanding our association with new broadcaster and channels, there are possibilities, that you might not find a channel of your choice.
In that case, we request you to leave a detailed message to us on firstname.lastname@example.org, indicating the channel of your choice not being available and we will ensure that we get back to you with an immediate alternative solution.
Channels that are marked as targeted will be shown only in homes with cable connection in the selected region. Channels that are marked as non-targeted will be shown in homes with cable as well as DTH connection all over India. It is important to note that since targeted channels are shown only in homes with cable connection and not DTH connection, you will be offered these channels at a significant discount.
If selected region is ‘All India’ then channels that are marked as targeted, will be shown all over India but only in homes with DTH connection.
As per industry estimates, more than 75% of households in India have a cable connection. You can be assured that your ad will be seen in a majority of households.
You can show your ads to homes with DTH connection. For this, select targeted channels under ‘All India’ region. In this case, your ad will be shown in all homes in India with DTH connection. You cannot show ads to homes with DTH connection only in a certain region.
The schedule is recommended by the Amagi MIX algorithm after considering spot availability as well as the best way to play the spots. If you have a specific requirement, please let your campaign manager know and we will try our best to accommodate it.
In the best interest of advertisers, Amagi MIX regularly promotes offers and packages on the website. The discounts on ad rates, bundled packages of few channels and other festival-related offers are showcased. We encourage our potential advertisers to make the best of such offers and packages. These benefit you in creating your TV ad, in getting price transparency, booking your television campaign at the best rates in advance and bring in more savings on bulk bookings.
Offers provide you discount on existing ad rates. They are also designed in a manner to provide your brand more visibility and reach, at a lesser cost.
In case you have submitted your booking within the offer dates, the quotes will be held on for up to 14 days. In case you have initiated a payment, the rates will be completely blocked for you till all payments are cleared before the campaign starts.
No. The channel costs are net rates.
At Amagi MIX, we have partnered with the most reliable and secure payment gateway service provider. In case the amount has been credited from your account and has not been received by us, your bank will reimburse the amount back to your account within 7 working days. In case the amount has been received by us, we will notify you on the confirmation of the same in 48 working hours.
There are two scenarios to this.
In case a campaign is selected in your profile, and there is a revision in the ad rates by the broadcaster, the revision will be automatically adjusted to the quote.
In case, you have selected and submitted a campaign, the rates applicable will be held on for up to 14 days. If no payment is initiated in the 14 days’ time slot, the rates will be revised to the new rates applicable as per the broadcaster.
A spot refers to the exact time an ad will be played on TV.
AR refers to the average viewing figure for a commercial, program, TV channel or ongoing campaign.
A time-weighted figure which accounts for time spent by a TV viewer along with the Total Reach
It is the amount an advertiser invests to achieve a TVR (television rating) of 1 for a commercial. It is also an effectiveness score which evaluates the value of spots.
This enables a reach to a maximum number of people. Benefits an advertiser in case of a product launch, promotional offers etc.