The cost of advertising on TV depends on three factors:
Depending on your budget and the market in which you want to advertise, Amagi MIX gives you an optimized channel mix and media plan. Campaign costs will vary according to the market that you choose to advertise in.
TV is a brand-building medium and should be treated as such. From big advertisers to small advertisers, TV can be used effectively to build an ideal brand identity. However, brand building is a continuous process, and needs enough time to propagate. The frequency of ‘optimum’ advertising on TV varies, depending on your campaign objective and the seasonality of your product/brand. For example, an AC brand will be advertised more often in summers than in winters. In markets with lesser sales potential for your product, you will need to run heavy-frequency campaigns when compared to markets that you’ve already captivated. Similarly, if you’re launching a new product, then an initial heavy burst with increased frequency of TV ads will help you to generate the necessary demand.
That being said, our media planning solution experts can help you create an optimum media plan, based on your business priorities.
Yes, you can show your ads to homes with DTH connection. For this, select targeted channels under ‘All India’ region. In this case, your ad will be shown in all homes in India with DTH connection.
You cannot show ads to homes with DTH connection only in a certain region.
Yes, you can, subject to a few conditions: