One Fine Day – Brand Story 1 – Lawrato

We decided that we expand our enterprise and take them across markets. After all, brand perception matters, right? So, there was it…We started exploring our avenues, discussed with various advertising and media planners to take us beyond and did some internal research. Radio, Hoardings and other mass media were there but with an increase in…

Ad spends of national brands on regional channels – An Overview

Twenty-three official languages and more than seven hundred dialects place India right at the top of the international linguistic diversity index (LDI). With such diversity in language, our varied affinity towards food, entertainment and lifestyle is only natural. Evaluating this diversity in terms of televised outreach, we have almost 885 channels licensed to operate as…

As We Live And Breathe

Earlier this month, an idea sprung up within the female professional community at Amagi. This was right around March 8th – otherwise known as International Women’s Day. I started contemplating about what to do on this special day. Some exciting ideas whizzed past me – why not pamper myself at a Spa (which I think I am…