Got a business? Let’s make it a brand.

Your 5 basics to brand marketing is here!   So, what do you think a brand is? Is it just the whiskey in your glass or is it your favorite Johnnie Walker scotch? Similarly, a brand is all that people feel about you, your product/service or your business itself. The perception of a brand is…

Want to advertise in Delhi? Here’s a cracker campaign concept!

When my colleague Sumit and I were asked to make travel plans to Delhi last month, we were faced with the incredibly tough choice of packing a viable travel wardrobe. Us Bangalore boys have this thing about reading into the national weather temperament based on the conditions here in Silicon City. And June? Well, June…

The Power of Brand Partnerships

While scouting for partnerships, brands should lead with an accurate proposition and target segment fit. Needless to say, business partnerships should be mutually beneficial and should open new profitable opportunities; either by tapping into a new customer segment/market or by leveraging an existing customer base to solve a unique customer concern. An alternative path would…

6 Reasons To Work At Amagi

Are you curious, inspired and passionate? Excellent. Read on, because we’ve listed the top 6 reasons why you’ll find your perfect work-life fit at Amagi. Work Culture From the beginning, we’ve tried to create a culture that encourages employees to imagine, question and innovate. We pride ourselves on being entrepreneurs, determined to change every market…

Bada Socho, TV Socho – Our new TVC (And yeah! We geo-targeted it.)

When we started Amagi, we set out to transform (Reimagine!) an industry which we felt was capable of so much more. TV was the only medium with truly massive reach, but sadly it wasn’t capable of targeting. Even today, it is seen as an expensive medium, digital’s traditional reach-based older sibling, so to speak, and, more importantly, a privilege…

From Baskar’s Desk: A Year of Change

And, 2015 has come to an end! What an incredible year it has been. We thought it’d be a good idea to take some time and reflect on our journey this year. Some very important moments, like raising funds from Mayfield and PremjiInvest which fuelled our growth, and other heartwarming and satisfying moments like winning…