One Fine Day – Brand Story 1 – Lawrato

We decided that we expand our enterprise and take them across markets. After all, brand perception matters, right? So, there was it…We started exploring our avenues, discussed with various advertising and media planners to take us beyond and did some internal research. Radio, Hoardings and other mass media were there but with an increase in…

Want to advertise in Delhi? Here’s a cracker campaign concept!

When my colleague Sumit and I were asked to make travel plans to Delhi last month, we were faced with the incredibly tough choice of packing a viable travel wardrobe. Us Bangalore boys have this thing about reading into the national weather temperament based on the conditions here in Silicon City. And June? Well, June…

Ad spends of national brands on regional channels – An Overview

Twenty-three official languages and more than seven hundred dialects place India right at the top of the international linguistic diversity index (LDI). With such diversity in language, our varied affinity towards food, entertainment and lifestyle is only natural. Evaluating this diversity in terms of televised outreach, we have almost 885 channels licensed to operate as…

4 Concept phones that can blow the cellular industry wide open

Mobile phones have zero-to-little shelf-life in emerging markets these days, and the technology behind them gets archaic before you can say ‘app-store’. So it’s pretty much a potential foot-in-mouth gimmick to claim that a certain mobile phone concept will change everything. Yet, as the countdown continues towards another impending Apple WWDC and another keynote and…

As We Live And Breathe

Earlier this month, an idea sprung up within the female professional community at Amagi. This was right around March 8th – otherwise known as International Women’s Day. I started contemplating about what to do on this special day. Some exciting ideas whizzed past me – why not pamper myself at a Spa (which I think I am…

Order and Patterns

Order and pattern of things – What are they? Why are they deemed so important, if at all? For starters, if patterns didn’t exist, people would find it extremely difficult to keep track of things. It wouldn’t be totally wrong if I said that patterns are nothing but a ‘realisation of sense’ amidst total chaos….