Building an effective publicity regime for the Amagi brand

The PR machinery of Amagi’s marketing team has witnessed a great deal of hustle this month, ranging from a slew of press releases, media interactions and newsletters, to new frontiers in content creation. This month, there were major announcements in the media for Amagi. Our partnership with Times Network was a strategic move to scale…

As We Live And Breathe

Earlier this month, an idea sprung up within the female professional community at Amagi. This was right around March 8th – otherwise known as International Women’s Day. I started contemplating about what to do on this special day. Some exciting ideas whizzed past me – why not pamper myself at a Spa (which I think I am…

Order and Patterns

Order and pattern of things – What are they? Why are they deemed so important, if at all? For starters, if patterns didn’t exist, people would find it extremely difficult to keep track of things. It wouldn’t be totally wrong if I said that patterns are nothing but a ‘realisation of sense’ amidst total chaos….

Ek Lakh Ka Dubsmash

Do you run a business? Your own brand? Or maybe, a startup with a cozy and snuggly office space, living your entrepreneurial dreams and what not? Believe it or not, how much your brand interacts with every consumer around you, matters. TV happens to be a clear winner in terms of providing the highest number…

The Power of Brand Partnerships

While scouting for partnerships, brands should lead with an accurate proposition and target segment fit. Needless to say, business partnerships should be mutually beneficial and should open new profitable opportunities; either by tapping into a new customer segment/market or by leveraging an existing customer base to solve a unique customer concern. An alternative path would…

6 Reasons To Work At Amagi

Are you curious, inspired and passionate? Excellent. Read on, because we’ve listed the top 6 reasons why you’ll find your perfect work-life fit at Amagi. Work Culture From the beginning, we’ve tried to create a culture that encourages employees to imagine, question and innovate. We pride ourselves on being entrepreneurs, determined to change every market…

Bada Socho, TV Socho – Our new TVC (And yeah! We geo-targeted it.)

When we started Amagi, we set out to transform (Reimagine!) an industry which we felt was capable of so much more. TV was the only medium with truly massive reach, but sadly it wasn’t capable of targeting. Even today, it is seen as an expensive medium, digital’s traditional reach-based older sibling, so to speak, and, more importantly, a privilege…

From Baskar’s Desk: A Year of Change

And, 2015 has come to an end! What an incredible year it has been. We thought it’d be a good idea to take some time and reflect on our journey this year. Some very important moments, like raising funds from Mayfield and PremjiInvest which fuelled our growth, and other heartwarming and satisfying moments like winning…

Branding 101 for Start-ups – Distinguishing yourself from competition

Jonas Drüppel, Roland Grenke and Daniel Taschik, founders of Dubsmash (a mobile app that allows you to create selfie videos synced with preselected sound clips), actually failed to deliver their flagship app twice on the iOS platform before finally launching the finished product on 19th November 2014. They soon reached the #1 spot in their…

Is It Hasta La Vista For Television Yet?

Television has come a long way since its invention in the 19th and early 20th century. This powerful medium firmly established itself due to its use of combination of sight, motion, and sound. Apart from providing regular entertainment, television has grown into a powerful advertising platform that can influence consumer behaviour in a way that is unequalled by…