Why just shutting down KA Torrents won’t stop TV cord-cutting in USA

It’s official, Kick Ass torrents is down, with founder nabbed by the US government officials. But American TV networks would be a bit premature in celebrating this, considering that piracy is not the only issue that is leading more people to get rid of cable TV. The real reason why so many people are cutting…

Because it begins with one thought! #BadaSocho

Just last year (August, 13th 2015 to be precise), I was attending one of the most coveted award ceremonies in India, witnessing some of India’s most iconic brands get honored for who they are. All the consumer goliaths were present, including Amul, Colgate, Maggie, Tata Motors, Mahindra, Hero Motor Corp, Cadbury’s, Fair& Lovely, Brooke Bond, Infosys…

Five crazy predictions for Pokemon Go

It’s raining Pokemons everywhere! Is this the moment when we finally evolve from human beings to Pokemon catchers? We will soon find out. In the meantime, here are five crazy things that might happen if the Pokemon craze continues. 1. First rule of the Pokemon club is… Forget bar-fights, we might soon have Pokemon clubs…

Doosra – Revisiting TV Ad Spends from IPL 2016

‘Doosra’ tracks ad spends in the consumer brands sector, demarcating the top advertisers and categories in various viewership segments. ‘Doosra’ is backed by TAM Adex Data. The IPL season may be behind us already, but a quick analysis of the advertorial behaviour of various big brands, reveals the general spend-trends. Here’s a look at the same. The…

Want to advertise in Delhi? Here’s a cracker campaign concept!

When my colleague Sumit and I were asked to make travel plans to Delhi last month, we were faced with the incredibly tough choice of packing a viable travel wardrobe. Us Bangalore boys have this thing about reading into the national weather temperament based on the conditions here in Silicon City. And June? Well, June…

Media Relations – Highlights from May

The month of May had a fantastic start with a standalone article about Amagi in a leading financial publication – Mint. The article was a result of two telephonic interviews with our Co-Founder Baskar, by Shuchi Bansal (National Advertising & Marketing Editor at Mint). This article was an achievement by preceding standards, as the team had been pursuing an…

Ad spends of national brands on regional channels – An Overview

Twenty-three official languages and more than seven hundred dialects place India right at the top of the international linguistic diversity index (LDI). With such diversity in language, our varied affinity towards food, entertainment and lifestyle is only natural. Evaluating this diversity in terms of televised outreach, we have almost 885 channels licensed to operate as…

From Pencil to Stylus

I come from a town where people go to sleep at 7 PM. Now I live in a city where the night never really gets old. The former is Ooty and the latter, Bangalore. Nestled up in the Nilgiri hills, Ooty is cold throughout the year. The early mornings and evenings are unbearable outdoors, and things…

4 Concept phones that can blow the cellular industry wide open

Mobile phones have zero-to-little shelf-life in emerging markets these days, and the technology behind them gets archaic before you can say ‘app-store’. So it’s pretty much a potential foot-in-mouth gimmick to claim that a certain mobile phone concept will change everything. Yet, as the countdown continues towards another impending Apple WWDC and another keynote and…

Best TV Campaigns: Iconic televised commercial campaigns that left a mark

Powered by Amagi and AFAQs, ‘Best TV Campaigns’ is a fornightly report on the best televised advertisements from around the nation. An average individual is exposed to tons of television advertisements on any given day. However, only a few of them manage to capture our attention, and linger in our minds. They’re either extremely funny…

Introducing ‘Doosra’ for TV AD Spends

‘Doosra’ tracks ad spends in the consumer brands sector, demarcating the top advertisers and categories in various viewership segments. ‘Doosra’ is backed by TAM Adex Data. Summer is here, and it’s getting hotter than ever! While April used to be a predominantly dud season for the advertising industry, IPL 2016 & the hot weather seem to have rekindled…

Did I Grow Up?

Meredith Grey might have donned her life’s hat on backwards, but she definitely managed to capture an entire generation’s imagination in this one line. It’s not ha-ha funny, but funny nevertheless because we technically turned into adults at the age of 18. But the brutal impact of it didn’t really hit you until almost a decade…