Is advertising on a sports channel, your next big thing?

Sport. A term determining an adrenaline pumping and chest thumping live action extravaganza, which also ensures that the audiences experience a nail-biting and at the edge of their seat moments. The category today is one of the hottest genres of television advertising in India and we believe that advertising on a sports channel, deserves to be…

Got a business? Let’s make it a brand.

Your 5 basics to brand marketing is here!   So, what do you think a brand is? Is it just the whiskey in your glass or is it your favorite Johnnie Walker scotch? Similarly, a brand is all that people feel about you, your product/service or your business itself. The perception of a brand is…

Never hard sell to a Millennial

Yo, wassup? What ya been up to? Did you ping Neha this morning? She was sloshed on a pint bro, so I got her an uber……… Welcome to the breed of humankind, who day in and out, are living with the dopamine effect. More humanely, they are called ‘The Millennials’ (a.k.a The Next Gen Consumers)….

Would you bet your brand’s money on TV ads or Print?

Back when the newly-developed metrosexual advertising landscape was evolving at Madison Avenue New York, print advertising was ‘all the rage’. There was a very specific reason for centennial media agencies to switch to print ad volumes for their clients – newspapers and magazines gave them access into people’s lives, as opposed to huge billboards on…

How To Dazzle Viewers With Your First TV Ad

Congratulations! You’ve just taken the first step towards TV advertising. You see, unlike what most advertisers believe, a good campaign on TV doesn’t begin and end with a lot of money in the bank, or a huge marketing budget – it begins when you start asking the right questions.   Like us, you too have…

TV advertising 101 – Everything you need to know

How many times have you seen an ad on YouTube, or on your mobile device, and thought that it could’ve worked well on TV too?   The biggest reason why consumer-friendly brands usually shy away from TV advertising today, is a lack of knowledge about how TV ad-spots (secondages) can be acquired and used. Not…

Can TV match binge-watching capabilities of Netflix?

As per a 2016 Nielsen survey, two third of global SVOD viewers watch multiple episodes in a single sitting, highlighting the growing trend of binge watching. Epic small screen sagas such as Game of Thrones are further driving the trend, and new age platforms like Netflix are simply fulfilling the need even more. So apart…

Why just shutting down KA Torrents won’t stop TV cord-cutting in USA

It’s official, Kick Ass torrents is down, with founder nabbed by the US government officials. But American TV networks would be a bit premature in celebrating this, considering that piracy is not the only issue that is leading more people to get rid of cable TV. The real reason why so many people are cutting…

Because it begins with one thought! #BadaSocho

Just last year (August, 13th 2015 to be precise), I was attending one of the most coveted award ceremonies in India, witnessing some of India’s most iconic brands get honored for who they are. All the consumer goliaths were present, including Amul, Colgate, Maggie, Tata Motors, Mahindra, Hero Motor Corp, Cadbury’s, Fair& Lovely, Brooke Bond, Infosys…

Want to advertise in Delhi? Here’s a cracker campaign concept!

When my colleague Sumit and I were asked to make travel plans to Delhi last month, we were faced with the incredibly tough choice of packing a viable travel wardrobe. Us Bangalore boys have this thing about reading into the national weather temperament based on the conditions here in Silicon City. And June? Well, June…

Ad spends of national brands on regional channels – An Overview

Twenty-three official languages and more than seven hundred dialects place India right at the top of the international linguistic diversity index (LDI). With such diversity in language, our varied affinity towards food, entertainment and lifestyle is only natural. Evaluating this diversity in terms of televised outreach, we have almost 885 channels licensed to operate as…

Best TV Campaigns: Iconic televised commercial campaigns that left a mark

Powered by Amagi and AFAQs, ‘Best TV Campaigns’ is a fornightly report on the best televised advertisements from around the nation. An average individual is exposed to tons of television advertisements on any given day. However, only a few of them manage to capture our attention, and linger in our minds. They’re either extremely funny…