One Fine Day – Brand Story 2 – Indo American Montessori Pre School

Client: Indo-American Montessori Pre-school Business: Indo-American Montessori Preschool (IAMPS) is a chain of play schools started in New Delhi, which imparts an Indian socio-cultural value based Preschool teaching. IAMPS follows the cardinal philosophy of education ‘Maria Montessori Philosophy’, and believes that every child is unique and talented in their own ways. IAMPS provides campuses armed…

One Fine Day – Brand Story 1 – Lawrato

We decided that we expand our enterprise and take them across markets. After all, brand perception matters, right? So, there was it…We started exploring our avenues, discussed with various advertising and media planners to take us beyond and did some internal research. Radio, Hoardings and other mass media were there but with an increase in…

Why is Demonetization blessing in disguise for advertising sector?

Demonetization has hit the common man’s purse thereby hurting many Indian retailers and brands. With a daily withdrawal limit of Rs. 2,500 there is only so much that an average Indian could buy in the cash market. In India, over 86% of transactions still happen in cash. There are signs that consumption is down and…

Media Relations – Highlights from May

The month of May had a fantastic start with a standalone article about Amagi in a leading financial publication – Mint. The article was a result of two telephonic interviews with our Co-Founder Baskar, by Shuchi Bansal (National Advertising & Marketing Editor at Mint). This article was an achievement by preceding standards, as the team had been pursuing an…

Introducing ‘Doosra’ for TV AD Spends

‘Doosra’ tracks ad spends in the consumer brands sector, demarcating the top advertisers and categories in various viewership segments. ‘Doosra’ is backed by TAM Adex Data. Summer is here, and it’s getting hotter than ever! While April used to be a predominantly dud season for the advertising industry, IPL 2016 & the hot weather seem to have rekindled…

As We Live And Breathe

Earlier this month, an idea sprung up within the female professional community at Amagi. This was right around March 8th – otherwise known as International Women’s Day. I started contemplating about what to do on this special day. Some exciting ideas whizzed past me – why not pamper myself at a Spa (which I think I am…

Ek Lakh Ka Dubsmash

Do you run a business? Your own brand? Or maybe, a startup with a cozy and snuggly office space, living your entrepreneurial dreams and what not? Believe it or not, how much your brand interacts with every consumer around you, matters. TV happens to be a clear winner in terms of providing the highest number…

Bada Socho, TV Socho – Our new TVC (And yeah! We geo-targeted it.)

When we started Amagi, we set out to transform (Reimagine!) an industry which we felt was capable of so much more. TV was the only medium with truly massive reach, but sadly it wasn’t capable of targeting. Even today, it is seen as an expensive medium, digital’s traditional reach-based older sibling, so to speak, and, more importantly, a privilege…

From Baskar’s Desk: A Year of Change

And, 2015 has come to an end! What an incredible year it has been. We thought it’d be a good idea to take some time and reflect on our journey this year. Some very important moments, like raising funds from Mayfield and PremjiInvest which fuelled our growth, and other heartwarming and satisfying moments like winning…