A year of Reimagination: Snapshot of Amagi 2016’s journey

Yes, it’s time for us to bid adieu to 2016 and welcome a brand-new year with fresh thoughts generating loads of positivity. The year 2016 would go down as the defining year for Amagi with promising product launches and key strategic partnership announcements.  A year of reimagination indeed. Product Launches Amagi has had two major…

Doosra – Revisiting TV Ad Spends from IPL 2016

‘Doosra’ tracks ad spends in the consumer brands sector, demarcating the top advertisers and categories in various viewership segments. ‘Doosra’ is backed by TAM Adex Data. The IPL season may be behind us already, but a quick analysis of the advertorial behaviour of various big brands, reveals the general spend-trends. Here’s a look at the same. The…

Building an effective publicity regime for the Amagi brand

The PR machinery of Amagi’s marketing team has witnessed a great deal of hustle this month, ranging from a slew of press releases, media interactions and newsletters, to new frontiers in content creation. This month, there were major announcements in the media for Amagi. Our partnership with Times Network was a strategic move to scale…

The Power of Brand Partnerships

While scouting for partnerships, brands should lead with an accurate proposition and target segment fit. Needless to say, business partnerships should be mutually beneficial and should open new profitable opportunities; either by tapping into a new customer segment/market or by leveraging an existing customer base to solve a unique customer concern. An alternative path would…

Branding 101 for Start-ups – Distinguishing yourself from competition

Jonas Drüppel, Roland Grenke and Daniel Taschik, founders of Dubsmash (a mobile app that allows you to create selfie videos synced with preselected sound clips), actually failed to deliver their flagship app twice on the iOS platform before finally launching the finished product on 19th November 2014. They soon reached the #1 spot in their…