One Fine Day – Brand Story 1 – Lawrato

We decided that we expand our enterprise and take them across markets. After all, brand perception matters, right? So, there was it…We started exploring our avenues, discussed with various advertising and media planners to take us beyond and did some internal research. Radio, Hoardings and other mass media were there but with an increase in…

Would you bet your brand’s money on TV ads or Print?

Back when the newly-developed metrosexual advertising landscape was evolving at Madison Avenue New York, print advertising was ‘all the rage’. There was a very specific reason for centennial media agencies to switch to print ad volumes for their clients – newspapers and magazines gave them access into people’s lives, as opposed to huge billboards on…

How To Dazzle Viewers With Your First TV Ad

Congratulations! You’ve just taken the first step towards TV advertising. You see, unlike what most advertisers believe, a good campaign on TV doesn’t begin and end with a lot of money in the bank, or a huge marketing budget – it begins when you start asking the right questions.   Like us, you too have…

TV advertising 101 – Everything you need to know

How many times have you seen an ad on YouTube, or on your mobile device, and thought that it could’ve worked well on TV too?   The biggest reason why consumer-friendly brands usually shy away from TV advertising today, is a lack of knowledge about how TV ad-spots (secondages) can be acquired and used. Not…

A year of Reimagination: Snapshot of Amagi 2016’s journey

Yes, it’s time for us to bid adieu to 2016 and welcome a brand-new year with fresh thoughts generating loads of positivity. The year 2016 would go down as the defining year for Amagi with promising product launches and key strategic partnership announcements.  A year of reimagination indeed. Product Launches Amagi has had two major…

Why is Demonetization blessing in disguise for advertising sector?

Demonetization has hit the common man’s purse thereby hurting many Indian retailers and brands. With a daily withdrawal limit of Rs. 2,500 there is only so much that an average Indian could buy in the cash market. In India, over 86% of transactions still happen in cash. There are signs that consumption is down and…

Can TV match binge-watching capabilities of Netflix?

As per a 2016 Nielsen survey, two third of global SVOD viewers watch multiple episodes in a single sitting, highlighting the growing trend of binge watching. Epic small screen sagas such as Game of Thrones are further driving the trend, and new age platforms like Netflix are simply fulfilling the need even more. So apart…

Why just shutting down KA Torrents won’t stop TV cord-cutting in USA

It’s official, Kick Ass torrents is down, with founder nabbed by the US government officials. But American TV networks would be a bit premature in celebrating this, considering that piracy is not the only issue that is leading more people to get rid of cable TV. The real reason why so many people are cutting…

Because it begins with one thought! #BadaSocho

Just last year (August, 13th 2015 to be precise), I was attending one of the most coveted award ceremonies in India, witnessing some of India’s most iconic brands get honored for who they are. All the consumer goliaths were present, including Amul, Colgate, Maggie, Tata Motors, Mahindra, Hero Motor Corp, Cadbury’s, Fair& Lovely, Brooke Bond, Infosys…

Five crazy predictions for Pokemon Go

It’s raining Pokemons everywhere! Is this the moment when we finally evolve from human beings to Pokemon catchers? We will soon find out. In the meantime, here are five crazy things that might happen if the Pokemon craze continues. 1. First rule of the Pokemon club is… Forget bar-fights, we might soon have Pokemon clubs…

From Pencil to Stylus

I come from a town where people go to sleep at 7 PM. Now I live in a city where the night never really gets old. The former is Ooty and the latter, Bangalore. Nestled up in the Nilgiri hills, Ooty is cold throughout the year. The early mornings and evenings are unbearable outdoors, and things…