Doosra – Revisiting TV Ad Spends from IPL 2016

‘Doosra’ tracks ad spends in the consumer brands sector, demarcating the top advertisers and categories in various viewership segments. ‘Doosra’ is backed by TAM Adex Data. The IPL season may be behind us already, but a quick analysis of the advertorial behaviour of various big brands, reveals the general spend-trends. Here’s a look at the same. The…

Want to advertise in Delhi? Here’s a cracker campaign concept!

When my colleague Sumit and I were asked to make travel plans to Delhi last month, we were faced with the incredibly tough choice of packing a viable travel wardrobe. Us Bangalore boys have this thing about reading into the national weather temperament based on the conditions here in Silicon City. And June? Well, June…

Media Relations – Highlights from May

The month of May had a fantastic start with a standalone article about Amagi in a leading financial publication – Mint. The article was a result of two telephonic interviews with our Co-Founder Baskar, by Shuchi Bansal (National Advertising & Marketing Editor at Mint). This article was an achievement by preceding standards, as the team had been pursuing an…

Ad spends of national brands on regional channels – An Overview

Twenty-three official languages and more than seven hundred dialects place India right at the top of the international linguistic diversity index (LDI). With such diversity in language, our varied affinity towards food, entertainment and lifestyle is only natural. Evaluating this diversity in terms of televised outreach, we have almost 885 channels licensed to operate as…

4 Concept phones that can blow the cellular industry wide open

Mobile phones have zero-to-little shelf-life in emerging markets these days, and the technology behind them gets archaic before you can say ‘app-store’. So it’s pretty much a potential foot-in-mouth gimmick to claim that a certain mobile phone concept will change everything. Yet, as the countdown continues towards another impending Apple WWDC and another keynote and…

Best TV Campaigns: Iconic televised commercial campaigns that left a mark

Powered by Amagi and AFAQs, ‘Best TV Campaigns’ is a fornightly report on the best televised advertisements from around the nation. An average individual is exposed to tons of television advertisements on any given day. However, only a few of them manage to capture our attention, and linger in our minds. They’re either extremely funny…

Introducing ‘Doosra’ for TV AD Spends

‘Doosra’ tracks ad spends in the consumer brands sector, demarcating the top advertisers and categories in various viewership segments. ‘Doosra’ is backed by TAM Adex Data. Summer is here, and it’s getting hotter than ever! While April used to be a predominantly dud season for the advertising industry, IPL 2016 & the hot weather seem to have rekindled…

Did I Grow Up?

Meredith Grey might have donned her life’s hat on backwards, but she definitely managed to capture an entire generation’s imagination in this one line. It’s not ha-ha funny, but funny nevertheless because we technically turned into adults at the age of 18. But the brutal impact of it didn’t really hit you until almost a decade…

Building an effective publicity regime for the Amagi brand

The PR machinery of Amagi’s marketing team has witnessed a great deal of hustle this month, ranging from a slew of press releases, media interactions and newsletters, to new frontiers in content creation. This month, there were major announcements in the media for Amagi. Our partnership with Times Network was a strategic move to scale…