Bada Socho, TV Socho – Our new TVC (And yeah! We geo-targeted it.)


When we started Amagi, we set out to transform (Reimagine!) an industry which we felt was capable of so much more. TV was the only medium with truly massive reach, but sadly it wasn’t capable of targeting. Even today, it is seen as an expensive medium, digital’s traditional reach-based older sibling, so to speak, and, more importantly, a privilege available only to the industry’s big boys.Rashmi Kochar (Director, Marketing), Amagi Media Labs India Pvt Ltd

Over the years, Amagi’s services haven’t just made TV advertising more targeted, but have also democratized the medium delivering access to millions of regional SMEs and entrepreneurs who have big dreams but limited resources to achieve those. We know what it takes to be a part of the startup generation. And India’s startup ecosystem has grown at 40 per cent this year alone. A trend widespread not just in Tier-1 cities but also Tier-2.

Companies such as Flipkart, Snapdeal, and Zomato got to where they are today because of their exceptional funding and not to mention the brand that they built primarily by en-cashing on the massive reach that TV has; especially in tier 2 and tier 3 cities of India. Infact, e-commerce companies have spent heavily on TV in 2015. Apart from this – the regional ad spends of ecommerce, FMCG and Automotive players have shown steady signs of growth in a relative view of the overall TV advertising market. Television advertising in 2015 maintained a steady lead with 21% growth rate as the most preferred medium by advertisers. But what about the little guys who haven’t hit their pot of gold yet? And the medium-sized businesses that want to scale but have hit a plateau?

How can get they get the traction they need to build their business? TV for one, quite possibly the best medium for reach, is still considered a no-go, in spite of having the widest reach in the country outstripping digital, radio and even newspapers. Why? Small budgets, too big a dream. But hey, no dreamer is ever too small, and no dream is ever too big to achieve. And that’s exactly why we want you to think big. Rising India, Bada Socho, TV Socho*. So you didn’t think you and your business could be on TV? Well, this video will make you think again.

*Make sure you watch the video before you scroll further down.

Amagi – Bada Socho, TV Socho!

Our offering has transformed the television advertising space by helping brands advertise on national TV in specific markets, starting at Rs. 250 per 10 sec ad spot! Get this – for the price of a decent burger, you can start advertising on more than 20 leading national channels including Zee TV, Zee Cinema, IBN7, and Times Now and many more. (See more on

Do this – think of your business on a billboard. And then, imagine your ad playing in the market of your choice on a primetime slot of Arnab Goswami’s Newshour debate without burning a hole in your pocket! So if you want to show your commercial on TV right now, just dial 18002004442 or simply send an SMS – type ‘TVAD’ and send it to 567678. Yes, it’s that easy!

See you on TV. Bada Socho, TV Socho !
P.S. We’d love to have your thoughts on the TVC. Please share your thoughts in comments.

0 Comments Add yours

  1. rohanverma says:

    hello i am rohan verma and i need an add on tv coz i have written a book and i am just 15 year old i want to tell everyone that anybody can do anything i think the cost is 250 for add on tv thnk to u

    1. Hi Rohan,

      Congratulations on the book! To understand our pricing model, you can create a TV ad campaign on by choosing My Media Plan on the homepage. Alternatively, you can call 1800-200-4442 to talk to our sales team, and they will assist you further.

      Warm Regards,
      Shomprakash Sinha Roy
      Head of Digital Marketing,
      Amagi Media Labs

Leave a Reply