Is advertising on a sports channel, your next big thing?

Sport. A term determining an adrenaline pumping and chest thumping live action extravaganza, which also ensures that the audiences experience a nail-biting and at the edge of their seat moments. The category today is one of the hottest genres of television advertising in India and we believe that advertising on a sports channel, deserves to be…

Got a business? Let’s make it a brand.

Your 5 basics to brand marketing is here!   So, what do you think a brand is? Is it just the whiskey in your glass or is it your favorite Johnnie Walker scotch? Similarly, a brand is all that people feel about you, your product/service or your business itself. The perception of a brand is…

One Fine Day – Brand Story 2 – Indo American Montessori Pre School

Client: Indo-American Montessori Pre-school Business: Indo-American Montessori Preschool (IAMPS) is a chain of play schools started in New Delhi, which imparts an Indian socio-cultural value based Preschool teaching. IAMPS follows the cardinal philosophy of education ‘Maria Montessori Philosophy’, and believes that every child is unique and talented in their own ways. IAMPS provides campuses armed…

Never hard sell to a Millennial

Yo, wassup? What ya been up to? Did you ping Neha this morning? She was sloshed on a pint bro, so I got her an uber……… Welcome to the breed of humankind, who day in and out, are living with the dopamine effect. More humanely, they are called ‘The Millennials’ (a.k.a The Next Gen Consumers)….

This Dusherra, let Reality win over Myth

6 Killer Myth’s preventing your brand to get on TV Advertising “Navratri, Dusherra or Durga Puja, call it by the name or puranas you wish, but they all have the same meaning, the win of good over evil. Be it Ravana or Mahishasura the deed of evil does not last too long in front of…

One Fine Day – Brand Story 1 – Lawrato

We decided that we expand our enterprise and take them across markets. After all, brand perception matters, right? So, there was it…We started exploring our avenues, discussed with various advertising and media planners to take us beyond and did some internal research. Radio, Hoardings and other mass media were there but with an increase in…

5 reasons to advertise this Ganesha Chaturthi, in 5 easy steps

Ganesha, the name is synonymous across India and Hinduism. It’s the name first recited at the commencement of every pooja or ceremony. Such is the might and belief of Ganesha a.k.a Vinayaka a.k.a Ganapati. This Ganesha Chaturthi, Amagi MIX gives you 5 reasons to advertise your brand on television, with avenues, like never seen ever:…

This Monsoon, take your brands where your customers are…

The rains are finally here, and so is the time of the year when you and your loved ones sit, relax and enjoy those family tea and television together. Just like those years when you used to sit with your parents and enjoy your favourite Jungle book, Chandrakanta, Shaktimaan, Mahabharata on television. To make things…

Can TV match binge-watching capabilities of Netflix?

As per a 2016 Nielsen survey, two third of global SVOD viewers watch multiple episodes in a single sitting, highlighting the growing trend of binge watching. Epic small screen sagas such as Game of Thrones are further driving the trend, and new age platforms like Netflix are simply fulfilling the need even more. So apart…

Why just shutting down KA Torrents won’t stop TV cord-cutting in USA

It’s official, Kick Ass torrents is down, with founder nabbed by the US government officials. But American TV networks would be a bit premature in celebrating this, considering that piracy is not the only issue that is leading more people to get rid of cable TV. The real reason why so many people are cutting…

Because it begins with one thought! #BadaSocho

Just last year (August, 13th 2015 to be precise), I was attending one of the most coveted award ceremonies in India, witnessing some of India’s most iconic brands get honored for who they are. All the consumer goliaths were present, including Amul, Colgate, Maggie, Tata Motors, Mahindra, Hero Motor Corp, Cadbury’s, Fair& Lovely, Brooke Bond, Infosys…